Built with hospitals, not a generic CRM

Turn Every Marketing Activity Into Measurable Growth

MedLead connects field marketing, doctor referrals, digital campaigns, team performance, patient outcomes and revenue in one platform. It gives hospital management a clearer view of marketing activities and the results they generate.

Every visit GPS-verified Every lead traced Every revenue accounted

Trusted by hospital marketing teams across Karnataka

Ramaiah Hospital
AJ Hospital
SNJ Hospital
Manipal Hospital
Unity Hospital
Yenepoya Hospital
The platform

One Platform. One View. Better Decisions.

Instead of managing marketing through spreadsheets, calls and disconnected reports, MedLead gives hospital management a centralised, actionable view of performance.

Turn every marketing activity into measurable growth, from the first visit to the revenue it brings in.

Field Visits & Activities + Doctor & Referral Networks + Digital Campaigns → Patient Outcomes, Revenue & Growth
Why MedLead
What is our marketing investment actually delivering?

MedLead was developed in close collaboration with hospitals to answer that one question. It connects field activities, leads, patient outcomes, admissions and revenue to give hospital leadership a clear, measurable view of marketing performance.

With custom AI-powered analytics, MedLead goes beyond tracking activities, helping identify performance patterns, highlight opportunities and support smarter decisions.

Our objective: Turn everyday hospital marketing activity into structured, measurable business intelligence.
MedLead mobile

Everything the Field Team Needs, in One App

Executives plan, log and follow up on the move — the same data leadership sees, captured at the source.

9:415G

Hi, Amith

Tuesday, 8 September

A
Thu10
Fri11
Sat12
Sun13
Mon14
Tue15
Wed16
3/5tasks completed

September 2026

8 – 14 Sep
Due14Sep

Doctor Visit

Mangaluru

HighDone 13 Sep

Doctor Visit

Sagara

MediumPending

Ambulance Visit

Kulai

MediumPending
Due15Sep

Visit

Puttur

MediumDone 14 Sep
Due16Sep

Doctor Visit

Surathkal

MediumDone 14 Sep
9:415G

Visit Update

Friday, 11 September

Visit Details

Select
Search area
What happened on this visit?

Location

NAGARBHAVI

Capturing location…

Location captured near Kadri

Photos

No photos added yet. Tap to add one from the visit.

visit_photo.jpg1.2 MB · Added
Close
Submit

Visit Updated Successfully

Shared with your manager

9:415G

Trends

2026 compared with 2025

A

Total Covered

1,833
1,384 in 2025↑ 32%

Area Covered

2,676
3,518 in 2025↓ 24%

Market Covered

2,456
2,442 in 2025↑ 1%

Accompanied Covered

694
1,226 in 2025↓ 43%
9:415G

Add Referral

Monday, 12 October

PatientReferral

Patient Information

Full name
Years
Select
Search area
+91
House, street, landmark

Referral Details

Select doctor
Select department
12/10/2026
04:09 PM
Notes for the hospital team

Attachment

Add prescription, scan or report. PDF or image, max 2MB.

ECG_report.pdf412 KB · Uploaded
Cancel
Submit referral

Referral Submitted Successfully

Awaiting manager approval

Core features

Everything Hospital Marketing Needs, Connected

Start with the day's plan — every activity, lead, payout and campaign flows from there.

Daily Planner

Every executive's day starts with a ready plan — visits, calls and follow-ups scheduled before they step out.

Auto-generated daily plan Area & route suggestions Reschedule & carry-forward Daily & monthly area planning

Field Visits & Activities

Plan and monitor doctor visits, HCF visits, corporate engagement and area coverage.

  • Executive activity & visit tracking
  • Location-based visit records
  • Visit history & follow-ups
  • GPS verification with login & logout time
  • Real-time progress and coverage tracking

Performance Tracking

Give marketing heads a clear view of individual and team performance.

  • Target vs. achievement
  • Executive Performance Comparison
  • Monthly performance trends
  • Visit completion & lead contribution

Lead Tracking

A structured lead ecosystem across doctors, HCFs, ambulance, corporates and PROs.

  • Engagement & lead history
  • Follow-up management
  • Growth-source identification
  • Referral & source performance

Revenue Tracking & Growth Analysis

Connect marketing and lead activities with the revenue outcomes they produce.

  • Doctor/area/specialty revenue
  • Campaign-linked revenue
  • Month-on-month growth analysis
  • Executive contribution & campaign ROI

Incentive Management

Calculate and manage payouts directly from verified field and lead data.

  • Auto-calculated incentive statements
  • Doctor & executive payouts
  • Finance-ready reports
  • Payout visibility for teams

Digital Campaigns & Lead Acknowledgements

Run WhatsApp & email campaigns and automate acknowledgements for every lead.

  • Campaign-wise leads & enquiries
  • Automated lead acknowledgements
  • Personalized thank-you & follow-ups
  • Spend, conversions & source performance

Communication & Engagement

Stay connected with your referral network. Manage personalised communication with doctors and referral partners, with every message logged.

  • Chat, email & SMS
  • Follow-ups
  • Thank-you messages
  • Engagement tracking

AI-Powered Performance Insights

Custom AI-powered analytics that go beyond tracking, spotting performance patterns and highlighting where to act next.

  • Performance patterns
  • Opportunity alerts
  • Smarter decisions

Management Dashboard & Analytics

Turn marketing data into management intelligence. One real-time view of field activity, leads, referrals, team performance, campaigns, patients, revenue and targets.

  • Real-time dashboards
  • Reports & analytics
  • Performance insights
Management dashboard

What Management Sees Automatically

Reduce manual spreadsheet reporting. MedLead brings activity and performance information into a central dashboard, giving hospital management timely visibility into field activities, leads, referrals, campaigns and revenue.

Daily Field Activity

Who went where, and for how long

Doctor Lead Report

Top lead sources, specialty split

OPD Footfall by Zone

Inflow vs. marketing effort

Campaign Performance

Leads, conversions, revenue

Incentive Statement

Payouts, ready for accounts

Revenue & ROI Summary

Traced back to field activity

MedLead management dashboard
medlead.in
Verified visits
860
↑ 12% vs. last month
Total patients
615
↑ 18% vs. last month
Total IP
134
↑ 27% vs. last month
Total OP
481
↑ 7% vs. last month
Total Revenue
₹7,95,000
↑ 18% vs. last month
Campaigns
38
↑ 18% vs. last month

Executive Performance Scorecard

This month
Executive Verified Visits Total Patients Total IP Total OP Total Revenue Campaigns Tracked
RM Rahul M. 248 184 42 142 ₹2,45,000 12
PK Priya K. 221 161 35 126 ₹2,10,000 10
AS Arun S. 205 148 31 117 ₹1,85,000 9
MT Meera T. 186 122 26 96 ₹1,55,000 7
Data Protection & Security

Your Data. Secure by Design.

MedLead is designed with data-protection and access-control practices to help hospitals manage operational, referral and patient-related information responsibly. Security controls and hosting arrangements are reviewed as part of each implementation.

Encrypted in Transit and at Rest

All data, including field GPS records, patient records and referral data, is encrypted in transit with TLS 1.2 or higher and at rest with AES-256.

Hosted Under Applicable Regulation

Hospital and patient data is hosted on servers that comply with the data-protection regulations that apply to your organisation.

Location Data Used for One Purpose

Field executive location is collected only to verify marketing visits, and is never used for anything else without explicit consent.

Role-Based Access and Audit Trails

Each user sees only the records their role requires, and every change is recorded so activity can be reviewed later.

Your Hospital's Data Is Valuable. MedLead Is Built to Help Keep It Secure.

Security reviews, access policies and data-handling agreements are part of every implementation, not an afterthought.

Implementation

Typical Implementation: 3–4 Weeks

Designed around your hospital's structure, lead process, areas, categories and targets. Implementation timelines depend on the hospital's requirements, data readiness, integrations and approval process.

Not a generic CRM fitted to healthcare. Areas, doctor categories, targets and referral workflows are configured to how your team already works.

Requirement Study

We map zones, executives, specialties and incentive rules to how the hospital already operates.

Configure & Connect

The hospital system is linked, the doctor list imported, dashboards set up.

Train & Go Live

The field team is trained on the app; managers are trained on the dashboard.

Monthly Review

We sit with the marketing head each month and go through the numbers together.

How the Rollout Runs

Week 1

Discover

Your structure, workflows, users and reporting needs.

Week 2–3

Configure

Areas, executives, categories, targets, dashboards.

Week 2–3

Migrate

Master data imported, integrations established.

Week 3–4

Train & Go Live

Role-based training for every user group.

Live

Support

Ongoing reviews as requirements evolve.

FAQs

Frequently Asked Questions

Everything hospital teams usually ask before getting started with MedLead.

MedLead is hospital marketing software built for hospitals, not a generic CRM. It connects field visits, doctor and lead networks, campaigns, incentives and revenue in one dashboard, so management can see what marketing is earning.

A generic CRM has to be adapted to healthcare. MedLead is configured around how hospitals work: areas, doctor categories, targets, lead sources (doctor, HCF, ambulance, RWA, corporate), IP and OP patients, and incentive rules.

Yes. Leads from doctors, HCFs, ambulance partners, RWAs and corporates are tracked separately, with the patient, department and source linked. Executives can attach a prescription or report when adding a patient lead.

Executives log in and out through the mobile app. Each visit records GPS location and time, and can include photos and notes, so managers see who went where and for how long.

No. It gives executives a ready daily plan and a clear record of their work, so their effort is visible to management and can be recognised and rewarded fairly. Clients tell us it has made teams more organised and productive.

Incentive statements are calculated from verified visits and patient lead data, for both doctors and executives, and produced as finance-ready reports. This reduces disputes and manual calculation.

Yes. MedLead links activity to leads, patients and revenue, so you can view revenue by doctor, area, specialty, campaign and executive, along with month-on-month growth.

Typical implementation takes 3–4 weeks, depending on the hospital's requirements, data readiness, integrations and approval process. We study your requirements, configure areas, targets and dashboards, import your doctor list, and train field and management teams by role.

Yes. During setup we link MedLead to your hospital system and import your master data, such as the doctor list, so patient and revenue information flows into the dashboard.

Training is role-based for field executives and managers. After go-live, our team stays available for support and sits down with your marketing head each month to review the numbers.

Data is encrypted in transit (TLS 1.2+) and at rest (AES-256), with role-based access and audit trails. Executive location is used only to verify marketing visits. Hosting follows the data-protection regulations that apply to your organisation.

Book a free 30-minute demo tailored to your hospital's areas, targets, workflows and reporting requirements. There is no commitment. Call +91 70197 24075, message us on WhatsApp or use the contact form.

See What Your Marketing Spend Is Actually Earning!

Book a free demo of MedLead, tailored to your hospital's workflow — no commitment required.